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Hear us out on this one. We are all well aware that over indulging on fatty foods and shakes will not help us bulk up at all. So what does actually help us? Our diet accounts for around 75% of any form of weight gain/loss so it is crucially important to focus on what we are eating. You know that indulging in eating fatty foods will only lead to adding ounces and unnecessary fat to your stomach area. So what is the best food to fill your stomach and not add any inches to your stomach? Avocados Avocados are fruits... Read more

It is no mystery that your confidence and motivation improves when you are alongside a friend. Say your friend says then ran 5k at the weekend, you automatically feel the need to do so yourself (in most cases).  It is quite often the case that your gym workouts become more effective when you workout alongside one of your friends as well. Friends have a major influence on a person’s exercise routine Men are more influenced by both their male and female friends whereas women are more influenced by other women. Less active people are more likely to be motivated by... Read more

Music streaming service Spotify already has a very large presence with anybody who lives an active lifestyle. It's on the move presentation and streaming service is the perfect accomplice to any workout regime and is enjoyed by millions of users worldwide.  Spotify is looking to expand into the fitness and smartwatch brand. A job posting was noticed by tech blogger Dave Zatz. The "Senior Product Manager" would work on a "category-defining product" akin to the Pebble Watch, Amazon Echo and Snap Spectacles, a cached version of the posting reads. Spotify & sports: Spotify has already been dipping its toes into... Read more

The National Football League (NFL) is probably one of, if not the most, watched sports in the world right now. Although it is primarily based in the United States, the sport has developed a huge following off the back of their larger than life athletes. But it was not until 1987 that the sport started testing its athletes for performance enhancing drugs. They started issuing suspensions to players during the 1989 season.   The use of performance enhancing drugs dates back as late as the 1960's in the NFL. The signs of usage stemmed from the case involving Lyle Aizado,... Read more

Clean living is crucial to any person. It allows your body to function correctly and, most importantly, makes you feel great! We asked our ambassadors for their tips about living clean and healthy, here is what they had to say. Manuel Sthenics Eating clean is a lot easier when your cupboards, fridge and freezer are filled with healthy, clean foods. And while oats are the ultimate winter breakfast, eating oatmeal all year round can also keep the body slim and healthy. Try it topped with berries, frozen yogurt or dried fruit. Helen MacGregor I don’t always get time to train... Read more

With summer just around the corner, now is the perfect time to boost your workout regime - or perhaps even start one from scratch. Whether you're up there with the pros or are just getting started with your fitness goals, we're sure this competition will help you get to where you want to go! From April until the end of May we're giving you the chance to win one of our popular Elite Body Squad branded t-shirts, rucksack for all your training gear and our brand new ankle weights - ideal for tightening your legs and butt! To enter, all you... Read more

If you have ever been to a gym or live an active lifestyle you will have encountered protein powder at some point in your life. It was once a very niche product, used only by a few people and the more hardcore weightlifters. 2017 has protein powder standing as one of the most popular products available to those who seek an active lifestyle, large companies have started manufacturing the powder and big brands have also contributed flavorings for custom powders (weetabix ect). The sports supplement industry in Britain is now worth an estimated  £650 million. Protein is classed as a macronutrient,... Read more

Brand Daord: “I hated every minute of training, but I said, ‘Don’t quit. Suffer now and live the rest of your            life as a Champion!’  - Muhammad Ali Frankie Carter:  New Monday, new week, new Goals…not necessarily new goals but motivated to smash the new week! Jess Lee: It comes down to one simple thing: How bad do you want it? And I want it bad. Anthony Larson:  “You don’t get what you wish for. You get what you work for.” Laura May: “Under these gloves is a beautiful manicure” - I saw this quote... Read more

Jonah Hill has been hitting the gym hard recently to prepare himself for a new film role. He is now at his lowest weight since he leaped into the public eye with his much-loved film roles. He had recently put on quite a considerable amount of weight for his role in the films War Dogs. His weight has often fluctuated after he has been asked to either lose or gain weight for certain roles. Fluctuating weight For his most recent film role, Jonah had to gain three stone. At his heaviest, Jonah weighed around 18 stone. After Jonah had finished filming 21 jump... Read more

Spring is here! If you've taken the winter off, ease back into shape with our general, full body fitness tips.   Manuel Sthenics: The first tip is, everything starts from the mind! So if you’re in the right mindset it makes it much easier to work hard in the gym…and you will reach your goal with positive thinking.    Dave Dooner: Make every rep count, train smart, open your mind and be a sponge. Learning is progression and never stop.   Peter Batai: I certainly didn’t take the winter off. Even for an average gym goer, it shouldn’t be the... Read more

The first in our series of articles on the use of steroids in sports will focus on the world of bodybuilding. The sporting universe is dominated by bodybuilding, American football and professional wrestling, all with their herculean-like competitors. But the use of steroids has grown, with more and more athletes striving to become bigger and better than their competitors. If we take a simple look at the encyclopaedia entry for steroids we see this: "Steroids are important chemical compounds and they play a key role in bodily processes. They are produced naturally in animals as well as articfially in labs. Each steroid... Read more

We are quite often reminded by the lovely people over at World Wrestling Entertainment that their athletes are "larger than life." This was certainly the case for one of their marquee stars who went under the ring name "The Big Show." Formally billed as weighing around 500 pounds, Big Show was a herculean-like figure and dominated the world of professional wrestling. Now, as he builds up for a match with Shaquille O'Neil (you read right) at Wrestlemania, he has seriously shed the pounds. He now weighs around the 350-pound mark, meaning he has managed to shift 150 pounds. Show's working... Read more

Happy pancake day everyone. Every day is pancake day in the Larson household Here are the ingredients you will need to make the perfect pancakes: 50g oats 100g banana 250g of @musclefooduk liquid egg whites Pinch of cinnamon and mixed spice. These ingredients will then be mixed together thoroughly and blended to mould them all into one rich and lovely texture. They will then be added to a and flipped done. Make sure you do not drop them on the floor! There is no recovery from the embarrassment of dropping a pancake. Ideally, they would be served with some zero... Read more

We often read about how actors have miraculously gained or have lost weight for their movie roles, but what happens when they are not looking to obtain muscles, but fat instead. It is quite common for actors to become "fat" for roles, shredding the stereotypical muscle man physique for a more portly and rounded figure. Here are some celebrities that piled on the pounds for their movie roles and how they managed to achieve it. Matt Damon When Matt Damon starred in The Informant he gained an additional 30 pounds before filming for the role. When he was asked how he gained... Read more

With a new baby on the way (yikes! Baby number 4), I’m determined not to put on any extra weight – like I’ve done in my previous pregnancies. Thankfully I’m craving fresh fruit and icy cold drinks (non-alcoholic of course!) so my new healthy start to the day…mango, pineapple, strawberry, clementine and pomegranate. Natural sugar and very tasty! Hope it keeps me going until lunchtime… Read more